15Oct Adobe MAX09 Aftermath

Overall, what we learned at Adobe Max this year was really nothing different than what we already knew months ago almost. Granted, finding out that Flash CS5 can export iPhone apps (perhaps they bundle the player and the flash file together?) was pretty neat- it was not really unexpected. Every cell phone will be getting Flash player soon (including the iPhone with the special export) which will really help increase the hold that Flash Player has on the market. However, there really wasn’t anything other than this announced that was worth getting excited over in my humble opinion. AIR 2.0 is coming out soon, but it’s roster of new features is rather lackluster for a new revision number- it should have been a patch number I believe.

On the flip side, the speakers and show setup were truly aweful. Speakers droned on as if they never bothered writing an outline for themselves, and I felt many ‘novelties’ of the show were tacky (like the canned video of the iPhone app doing the wheel-of-fortune company picker). Even the jokes the speakers used to lighten the content fell so flat that it was as if they were in lue of another joke. Don’t get me wrong, I am definately an Adobe fan boy- I just felt that they put almost no effort into their presentation. Anyone else feel the same way?

Author: Jonathan Dunlap Jonathan is an experienced software engineer, sole blogger of JADBOX, author of FlashMVC, humanitarian, and has contracted work for Microsoft, Coke, and Disney.